About
This document explains Evalyn's story, mission, values, goals, and marketing objectives. It also shares details about our history, founders, brand associations, and inspirations. Our goal is to give our branding agency a clear guide to build a unified brand identity, visual style, and messaging framework.
Our Story
Evalyn began when Nikita's work in automating data analytics and building AI tools caught the eye of customer experience expert Dan Cosgrove. Their connection started when Dan's son shared one of Nikita's detailed reports, sparking the idea to combine modern AI with proven mystery shopping methods. Early projects—such as automated report generation and AI survey assistants—showed clear benefits. Successful pilot work with clients like kbhome.com, prismintelligence.com, inlandgroup.com, and storageassetmanagement.com confirmed our approach. Today, Evalyn focuses on delivering practical, scalable customer experience solutions.
About the Founders
Nikita is the CTO and co-founder of Evalyn, based in San Francisco. With advanced degrees in International Development Economics and Finance from the University of San Francisco, Nikita has led many AI-powered data analytics projects. He is finalizing a book on data insights and will soon teach a class at the University, reinforcing his role as a thought leader and educator. Dan brings over 44 years of experience in customer experience and mystery shopping. His pioneering work since 1954 has set high standards in the field. Dan uses his deep knowledge and strategic insight to guide Evalyn's vision and growth.
Brand Fundamentals
Mission
Use scientific research and modern AI to help people do more meaningful work.
Vision
Become the global partner for data-driven customer experience insights and beyond and training by providing personalized, scalable AI solutions for businesses of all sizes.
Core Values
- Client-Focused Science: We blend research with practical solutions to help our clients grow.
- Innovation & Rigor: We always seek new approaches while staying grounded in solid research.
- Client Empowerment & Education: We meet clients where they are and help them learn and succeed.
- Exceptional Service & Trust: We provide clear, honest support with no hidden surprises.
- Integrity & Transparency: We are upfront about our limits and only offer what truly benefits our clients.
- Community Contribution: We give back through teaching, research, and open-source projects.
- Security: We protect your information with strong security measures and trusted certifications so you feel safe.
Why the Name "Evalyn"
The name Evalyn comes from "evaluate," reflecting our mission of data-driven analysis and continuous improvement in customer experience. It's memorable, builds trust, and fits well with the trend of friendly names in AI, making our solution approachable.